12 June, 2015 | by Sven Hansen
One one hand, Bold could be dismissed as manic tech-bubble hyperbole. On the other, it is the single most thorough, well-researched, and current guide to building a good business I have read in 10 years (the last great being Blue Ocean Strategy). If you want to understand the foundations, strategy, tools and sequencing of entrepreneurship in a digital world, get started. Online connectivity changed the method of doing business. The rules of this new economy are secluded away in Silicon Valley or virtual communities of nomads. Bold brings the rules of exponential, digital business into daylight. Bravo! If you choose not to read this book, think carefully about how you will be making a living in 2025. Industries, business, professions and jobs are being vaporised by those who get it – Apple, Google and Amazon. The beauty of mastering the methods of Bold is that it opens the possibility of competing and collaborating with giants. We can all learn from this. Bold is a great read and immediately applicable. My only caution is that when people start to believe and invest in space travel and ever-lasting life, grandiosity, hubris and collapse might be around the corner. Google, Virgin, Amazon, Tesla (start of Bold) and the authors are investing hundreds of millions into space travel and life extension.