Amanda Purnell


Amanda’s expertise and professionalism combine with her strong sense of authenticity and openness. She has a passionate and engaging facilitation style and delivers high impact results for Springfox clients and participants.


Prior to joining the Springfox team, Amanda spent 17 years working across Perth, Sydney and Melbourne for leading organisations in the oil and gas sector. This afforded her diverse experience across a range of disciplines in marketing, strategy, operations, business development, franchising and program management.

Amanda understands what it feels like to be under enormous pressure, generated from both internal and external sources. She has witnessed both the benefits of resilience and the negative consequences when it is absent. Incorporating resilience practices into her own life, Amanda has gained great clarity identifying and nurturing her own sense of meaning and purpose, crafting the best life that is right for her and her family as a result.

At Springfox, Amanda works across a broad range of industries including banking and finance, professional services firms, education, energy, government, mining, telecommunications and FMCG. She comfortably interacts with and relates well to people across all levels of seniority and walks of life – from senior partners to FIFO miners.

Amanda consistently receives outstanding feedback from clients, who appreciate her willingness to share her personal journey and experiences, demonstrating that perfection is not the aim in life.

Passionate about the evidence-based principles of Springfox, Amanda values the holistic, integral approach of body, heart, mind and spirit. She relishes being able to make a difference and have a positive impact on so many people through our programs.

Amanda holds a Bachelor of Commerce from the University of Western Australia.

“The energy in the room was high - and after we finished the course, everyone was buzzing!!!! It was altogether a great day - and one that was really needed by all of us. The course content was relevant and informative but more importantly, we all learnt a great deal more about each other - that we hadn’t known previously. Loved the banter that went on between various staff members - and the way Amanda joined in with the fun.”

Participant, Telecommunications Organisation

“Great course, great relevance, great presenter and you leave with practical tips and tools to improve resilience. Amanda is a great facilitator and presenter who balances the learning styles, the content and the flow of the day to maximise benefits for all attendees. Well done and thank you.”

Director, Operations, Telecommunications Organisation

"Amanda was engaging, enthusiastic and kept the program running at an ideal pace. I believe her experience in the Corporate sector was also a positive. We were all encouraged to participate throughout the day, without being pushed.....A very enjoyable day, following which I’ve heard nothing but positive feedback from the other attendees.”

Participant, Banking and Finance

Contact Amanda Purnell


Meet the other team members

Stuart Taylor
Founder & Chief Executive Officer

Peta Sigley
Chief Knowledge Officer

Rachel Thompson
General Manager

Alexandra Bowen

Rebecca Sebastian

Simon Cook

Madeleine Shaw

Monique Slade

Sharon Griffin

Paul Salmon
Principal Consultant

Geraldine Lockley
Senior Consultant

Tessa Lawrence
Office Manager

Catherine Mills
Programme Manager

Seline Erdal
Programme Administrator